IS THERE A CRITICAL ITEM MISSING FROM YOUR SCHOOL SUPPLY LIST? This year, Kidtagz should be at the top of every parent's list.

Houston, TX July 29, 2004 -- Kidtagz are emergency shoe tags designed especially for school-age children. Parents write vital information such as a cell phone number or medical alert directly on the inside of the tag, and snap it on their child's shoelaces, Velcro or sandal strap. Kidtagz are designed to fit securely on to most types of children's shoes and are waterproof, durable and lightweight.

"The shoe is the most practical location to place emergency information on a child," says Shaazia Stonehocker, president of Kidtagz. "Clothing is changed regularly, and kids typically do not carry wallets. Parents can put Kidtagz on every pair of shoes, and forget about it. Each time the child wears his shoes, the parent's phone number is right there."

Why are Kidtagz so important?
Typical injuries can occur on the way to school, during recess, on field trips, or after-hours. In a stressful or frightening situation it is very common for kids to forget their phone number and address. A nasty fall off a bike on the way to school could leave a child unconscious and unable to respond to an adult providing assistance. In such an emergency, Kidtagz can be an inexpensive but effective way to save a child's life.

Even at school, there is a risk of injury, especially during physical education classes or recess. Children play sports today at earlier ages and with higher levels of intensity. The growing involvement of children in organized sports has resulted in more and newer types of injuries. For this reason, it is important that emergency contact information is readily available at all times in case a child is injured.

In addition to injury, health concerns such as severe allergies or diabetes are an important reason to wear Kidtagz. Generally, there are strict guidelines and laws that schools follow to care for children with health concerns. However, once students leaves school, they also leave their health files on campus. If a student is stung by a bee while walking home from school, having critical information regarding a severe allergic reaction on a Kidtagz Child Emergency Shoe Tag could prove to be a lifesaver.

About Kidtagz
Kidtagz are available in colorful designs for boys and girls. They compliment a child's wardrobe while at the same time providing important information. Kidtagz Child Emergency Shoe Tags are available in 4-packs, each of which sell for a suggested retail price of $4.59 – $5.00. Kidtagz are currently available at retail and online stores in the U.S. and Canada. To find a retail location near you, or to learn more about Kidtagz, please visit the company's website at www.kidtagz.com.





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